Coolest of the cool

Ixus A NEW style bible has published a list of the coolest gadgets - and unbelievably the iPod isn't included. A panel of the "most stylish" people in the country have selected the must-have brands. And they list the coolest gizmo makers as: Tom Tom, BlackBerry, Canon (pictured right), NokiaNokia (pictured left) and Sony. But Apple don't get a look in. That's enough to make any iPod owner blow their cool, and who could blame them. The findings have been published in a new book called CoolBrands An Insight Into Some of Britain’s Coolest Brands, featuring a Canon Ixus on the cover.
Council members, including DJ Trevor Nelson, scored each brand out of 10 on the basis that CoolBrands must be ‘desirable among many style leaders and influencers’ and have ‘a magic about them signifying users have a sense of taste and style.’
This year, for the first time, consumers were also given their say. YouGov, the online market research organisation, polled 1,725 people to get their views.
When it came to the overall verdict, pundits and punters agreed - Aston Martin is the coolest brand.

What's yours?



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